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What should you charge?
How do you build a business, love teaching, engage students, pay staff and make money?
Tanya Sheckley
March 06, 2025
I’ve seen a lot of questions around what to charge and how to price your services as an education provider. Whether you are a tutoring center, enrichment center, micrschool, private school, or other educational service provider the principles are the same.
revenue - expenses = profit
Revenue - the money you make from your programs, services, tuition
Expenses - the money you spend to run your program, staff, location, materials
Profit - the money your organization makes after paying expenses
When you are setting up your program there are a few factors to take into consideration, but regardless of the factors it boils down to this: how much do you need to make to cover your expenses.
Other considerations:
What will the market support? You can’t charge $500/week if your competitors charge $100/week and you are in a rural or lower income community.
What startup funds do you have? If you got a microloan for $5000, maybe you can offer lower tuition to founding families, or indexed tuition, or financial aid, or run an introductory course for free.
You are an expense. I’m going to say that louder for those in the back, YOU ARE AN EXPENSE. If you want to get paid, make sure you add your salary to your expenses before you figure out what to charge. Profit is made AFTER you pay yourself!
So, if your expenses are $6000/month and you expect 10 students, they need to pay a minimum of $600/month for you to breakeven. This is your breakeven, not your profit, but you are an expense so you have paid yourself. If your market will only allow for parents to pay $400/month you might struggle; however, if your ESA funds are $8000/year you can charge more and make a profit.
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Things We love:
Danny Bauer-Ruckus Maker
The 90-Day Accelerator
With Danny Bauer
Let me paint a picture of two principals.
Both start their day at 6:45 AM. Both care deeply about their students. Both want to create meaningful change.
But there's one crucial difference:
One has a proven system. The other is winging it.
90 days from now:
Principal A (who joined the 90-Day Accelerator):
Has clear systems that run without constant oversight
Knows exactly which initiatives will create the biggest impact
Leads with confidence because they have a proven roadmap
Goes home at a reasonable hour, knowing everything is handled
Is actually creating the change they've always dreamed about
Principal B (who decided to "think about it"):
Still putting out daily fires
Still buried in administrative tasks
Still feeling isolated and overwhelmed
Still trying to figure it out alone
Still maintaining the status quo
The difference?
Just one decision.
Right now, you have the chance to become Principal A.
But only until March 7th.
After that, the 90-Day Accelerator closes until 2026.
Think about that:
If you miss this opportunity, you'll spend the next YEAR:
Watching other principals transform their schools
Hearing about the breakthroughs they're creating
Wishing you had the same systems they're using
Still trying to build the plane while flying it
Is that really worth saving a few dollars?
Remember:
This isn't just another professional development program.
This is your roadmap to:
Building unstoppable leadership momentum
Creating meaningful academic impact
Developing deep relationships with your team
Mastering operational efficiency
Scaling your strategic influence
But only if you act before March 7th.
P.S. A year from now, you'll wish you had started today. Don't let another year slip by trying to figure it out alone.
